Graphic design differentiates one product from another,
shapes consumer perceptions, influences buying decisions
and defines your visual landscape.
It is too important to leave in the hands of just anyone.
With two decades of experience, Pheinixx specializes in composing the personality of a brand. This involves her in graphic design, art direction, marketing and communication planning: and has worked with such international brands as Julien Macdonald, Michael Kors and Roberto Cavalli, and here in Canada with NADA, Mastercard Stylicity, Fashion's Night Out, Warner Bros. Music and chef's Rob Rainford and the spice goddess Bal Arneson. Pheinixx has designed layouts and graphic materials for such publications as Vogue, Elle, InStyle, GQ and W in the US, Italy, Russia, China and Korea.
Pheinixx founded Pencil in 2009 with the sole purpose of bringing cerebral design to lifestyle brands.
As the daughter of a painter and fashion designer, Pheinixx grew up with a pencil or camera in her hand at all times. She studied design and advertising where she won awards for media, copy writing and graphic design. Pheinixx was also one of the finalists in Marketing Magazine’s Creative Face Off of 2009.
Pheinixx has lectured for the North American Design Exchange, and currently teaches both graphic design and branding for the Academy of Design, as well as being a frequent guest speaker to both students and professionals.
Pheinixx was voted as the Regional Director for Fashion Group International for 2008 & 2009; an elite organization for fashion and beauty executives. Pheinixx currently donates her time as a Creative Branding Mentor to new designers at the Toronto Fashion Incubator and as a judge at the annual Art of Fashion design competition, as well as being an active member of international design organizations.
the visual branding
the art direction
the graphic design
Smart visual branding which begins by actually listening to you.
Awesome graphic design which communicates your message.
Directing artistic endeavours to reach your brand's marketing goals.
Get in touch with Pheinixx to talk about your next project by email pheinixx[at]pencil-design[dot]com.